IF! is an Italian festival with an international edge, and since 2014 has been debating, promoting and celebrating the value of creativity as the central element on which pivots the communication industry. 

Organised and promoted by ADCI (Art Directors Club Italiano) and UNA (Aziende della Comunicazione Unite) together with the main partner Google and the golden partner Intesa Sanpaolo, IF! is an event that every year combines inspiration and stimulation, education and training, networking and entertainment.