Pedro Pina

Vice-President, Head of YouTube EMEA

Pedro Pina is a Portuguese-born marketer who has lived and worked outside of Portugal throughout his 30+ year career. He is married and has a two year-old baby daughter, Maria.

He joined Google in 2013 as Global Client Partner overseeing a team spread around the world, dedicated to lead Google’s deep engagement with Europe’s biggest giants in advertising, such as Unilever, L’Oreal, Nestle, LVMH, VW and BMW among many others.

In July 2021 he was picked to lead YouTube’s operations in Europe, Middle East and Africa.

Beyond his day job, Pedro leads for Google the LGBTQ+ chapter across the region and he is also a member of the EMEA’s DEI Council.

In 2019, he was named one of the ten most influential LGBTQ+ executives in the UK by the British LGBTQ+ awards. In the same year he was named the world’s top LGBT+ executive role model on the OUTstanding 100 LGBT+ Executive Role Models Global List.

Pedro is a Board Member of OutRight Action International, an Advisory Member for the Outvertising Council in the UK and a member of the Corporate Advisory Board of the Victoria & Albert Museum of Art.

Prior to joining Google, Pedro worked at McCann Worldgroup, France Telecom, Yum, PepsiCo and P&G. 

Pedro graduated from UCP in Lisbon and has an MBA from INSEAD, Paris.

Tasmin Ali

Digital Content Creator

Born in Arezzo in 1999 but raised in the heart of Rome, Tasmin Ali is known as the Tik Toker with the veil. She attended the Faculty of Political Science and International Relations at Roma Tre University. Her choice of studies was by no means conincidental. From an early age, Tasnim longed to become a journalist so as to provide a voice in defence of all Muslim and non-Muslim women who suffered discrimination of whatever kind. Her activity on social media is perfectly in line with what she hopes one day to become. Her satirical sketches on Tik Tok have become famous for highlighting the prejudices that still exist against some religious beliefs.

Tasnim is also active on Instagram where, by showcasing her origins and posting photos, she attempts to raise awareness among her followers of discrimination towards the Muslim people. With the increase in her popularity, there came inevitably the first negative comments, which however did little to dampen her enthusiasm for pursuing her dream.

In January 2021 Tasnim became correspondent for Ogni Mattina, TV8’s morning programme on Sky, and thanks to her determination, she is already working with many prestigious brands.

Derek Blasberg

Head of Fashion and Beauty di YouTube

Derek Blasberg is YouTube’s Head of Fashion and Beauty, and a New York Times best-selling author. He was born and raised in St Louis, Missouri, and attended New York University, graduating in 2004 with two degrees, Journalism and Dramatic Literature. His first job was as an assistant at Vogue, and in his career he has been the Editor-At-Large of Harper’s Bazaar and Vanity Fair’s Man on the Street. In 2016, it was announced he would be the host of the revamped ‘CNN Style’ on CNN International, which profiled Karl Lagerfeld, Valentino, Tracey Emin, Emma Watson, Kendall Jenner, and Reese Witherspoon. In 2018, he joined YouTube in his newly created role. Derek is the author of a 2010 collection of humorous essays about etiquette, ‘Classy: Exceptional Advice for the Extremely Modern Lady,’ which was translated into several languages and published in Asia, South America and Europe. He published a sequel, ‘Very Classy: Even More Advice for the Extremely Modern Lady,’ in 2012. In 2015, he published ‘Bazaar: Models,’ a survey of the most influential faces in fashion history. Blasberg has been a staffer of the Gagosian Gallery since 2014, and is currently the executive editor of Gagosian Quarterly. He lives on New York’s Upper East Side with a dachshund called Monster.

Cristino Battista

Creative Partnerships Manager, TikTok

Cristino Battista currently works as Creative Partnerships Manager at Tik Tok and he is responsible for building long term partnerships with the top creative agencies and brands. His task is educating partners about the creative opportunities provided by Tik Tok and helping them achieve the best-in-class creative work within the platform.

Cristino has worked for more than 15 years in advertising agencies. He started his career in DLVBBDO Italy as copywriter on brands such as MINI, BMW and Campari. In 2008 he moved to J. Walter Thompson and he started his career through the WPP Group, first as Digital Creative Director on Barilla, UniCredit Bank, Mazda and Campari, and then as EMEA Executive Creative Director of the FCA (Fiat Chrysler Automobile) team, supervising the digital work of dozens of creatives across Europe.

He has won numerous Italian and international awards, including ADCI, Epica, NY Festival and Cannes Lions.

Francesca Mortari

Director YouTube Southern Europe

Francesca Mortari works at Google in the role of Director of YouTube Southern Europe. She began her marketing and sales experience working in international environments from Parfums Christian Dior to Adlink

Internet Media. In 2008 she joined Google Italy in the role of Head of YouTube and Google Display, an experience that led her to successfully position the company’s video and display offerings in the Italian market.

After 5 years, she embraced an international challenge in the role of Director Google Marketing Platform, Emerging Markets which led her to develop programmatic business in Russia, Middle East, Africa, Turkey, Israel.

In June 2019 she had the opportunity to go back to YouTube again, as Director YouTube Southern Europe, a role in which she develops and strengthens the relations between the video platform and main partners.

Marcello Macchia

Director, actor, author, writer and filmmaker

Marcello Macchia, alias Maccio Capatonda, was born in Chieti in 1978. He is a director, actor, author, writer and filmmaker. At the age of 12 he began his love affair with the camera and shot his first artistic “experiments”. Initially he ventured into horror films, set in and around the streets of Chieti and the Abruzzo countryside, but they had the opposite effect of instilling fear into his audience. They made people laugh. So he ventured into comedy. Moving to Milan, he continued experimenting and eventually gave life to the “capatondiano” style, made up of parodies, puns and nonsense. His first videos, broadcast on “Mai dire..” on Italia Uno, turned him into a viral sensation. His phrases became catchphrases and some expressions even entered day-to day language. The characters he invented became the new gods of popular imagination: Rupert Sciamenna, Anna Pannocchia, Ektor Baboden, Riccardino Fruffolo, Ivo Avido and Herbert Ballerina, who would later become his sidekick, to name just a handful.

Through his production company Shortcut Productions, he has worked with Fox, Rai 3, La7, All Music and made commercials for major brands.  Following the series INTRALCI, a hugely popular cycnical soap-com parody of soap operas, LEGGEREZZE, DRAMMI MEDICALI with Elio and the gothic horror LA VILLA DI LATO that was anything but scary, he conceived and produced two – almost three – seasons for MTV of the highly successful MARIO – UNA SERIE DI MACCIO CAPATONDA, acclaimed by both crictics and audiences. On social media he scores high: over 1.2 million followers on Facebook and almost 490,000 on Instagram.

His film debut in January 2015 was with ITALIANO MEDIO, distributed by Medusa, which he wrote, directed and starred in, and which took 2 million euros in its first weekend. With Infinity he produced the social campaign I TRAILERS di Maccio Capatonda, parodies in trailer format of the films in the Infinity catalogue, returning to the origins that had launched him with the Gialappas. The campaign was a huge success, with more than 800,000 views on YouTube.

He is the writer, director and actor of MARIOTTIDE – LA SITCOM, produced with Lotus Production, which went online in October 2016 on Infinity. In March of the same year he released his second film OMICIDIO ALL’ITALIANA, nominated for “Best Comedy” at the Nastro D’argento 2017 awards. In 2016 and 2019 he voiced the protagonist Red for the animated features ANGRY BIRDS I and II, produced by SONY PICTURES USA. The first will be presented at the 69th edition of the Cannes Film Festival. In 2018 he voiced PUPAZZI SENZA GLORIA (Inglorious Puppets) and appeared in a new series on Sky Atlantic entitled THE GENERI, a journey through different film genres, also broadcast on Now Tv.

During the 2020 quarantine, he shot six episodes of the web success TGCASA 40ena , chalking up 1.5 million views. He wrote “LIBRO” for Mondadori Electa, which sold over 50,000 copies. He also shot three comedy videos for WWF, Amazon and Tavernello, reaching impressive numbers on social media with exceptionally high engagement and impressions that have crowned Maccio the undisputed KING of the web and social media.

Marco Maccarini

Presenter and author

Marco Maccarini is a presenter, television author, and radio speaker.

He began his television career on Mtv in ‘98 presenting programmes that have now become cult, such as Select from the London studios, TRL Total Request Live in which every day he meets guests from the international music scene and attracts crowds of teenagers.

He conducts and writes several successful formats  Say What?, Mtv on the beach, Comedy Lab, Mtv sports, YO mtv raps, Best Driver, Web Chart, School In Action and many more.

He conducts two editions of the Festivalbar, and is part of the cast of LeIene, of the Sanremo post-fstival, and is repeatedly called to be part of the quality jury. He makes many programs for satellite and digital channels such as Real-time, Cielo, Deejay-tv, LaEffe. 

He is a coach in the singing section of the fifteenth edition of AMICI by Maria De Filipi.

He has conducted radio programs on RIN, Radio Montecarlo, R101,  Radio Italia.

With his #quasiquasifaccioungiro #QQFUG format, he explores the Italian territory on foot, crossing the regions on paths and ancient roads, meeting special people and telling his adventures with irony.

Alida Pantone

Actress, Producer & Festival Director

Alida Pantone is a professional Actress, Producer and Festival Director (London Rolling Film Festival). Founder of PAL (ProActors London) she strive to support other actors to set and achieve their goals.

She is currently working as News Producer for the London’s correspondence office of RAI, the national public broadcasting company of Italy.

Stefano Andreoli

Television writer and radio speaker

Stefano Andreoli is a writer for television and a radio speaker. He has worked with some of the best known Italian comedians, such as Roberto Benigni, Claudio Bisio, Maurizio Crozza, Geppi Cucciari, Luca & Paolo, Forest the Magician and Gialappa’s band. With Alessandro Bonino he founded, a satire website with over a million followers. He is on air every day on Radio Monte Carlo’s 7am morning show “Bonjour Bonjour”.

Mario Moroni

Host and entrepreneur

Mario is a host and entrepreneur. In 1999 he opened his first startup OkMusik, one of the first  Italian music portals with a social community.

In his career he worked as a manager for important digital / e-commerce corporate projects such as Giochi Preziosi, San Pellegrino and

He conducts events, podcasts for companies and collaborates with agencies and influencers such as Marco Montemagno for whom he creates video-interviews and special projects.

Every day thousands of people listen to “Il Caffettino podcast”, a daily format of more than 800 episodes on the world of innovation, social and marketing.

He is the author of the best seller Amazon: Startup di Merda. He is LICE ambassador, the Italian league against epilepsy.

Ella Marciello

Creative Director

Ella Marciello is a creative director, author, copywriter, digital strategist and lecturer. Today she is Creative Director for Hinto, spokesperson and creative for Hella Network, and for Startup Italia she is one of the 1000 ‘unstoppable’ women who are changing our country. In February 2022 her first book was published by Hoepli: “Scrittura Ribelle- Anti manuale di scrittura creativa” (Rebellious Writing – An anti-manual for creative writing), with a preface by Paolo Iabichino.

Daniele Cassioli

Water-skiier and physiotherapist

Daniele Cassioli is an Italian water-skiier and physiotherapist, who has won 25 world titles, 25 European titles and 41 Italian titles. He has been blind since birth due to retinis pigmentosa, a genetic disease affecting the eyes.

From an early age Daniele has been putting himself to the test every day, overcoming the numerous obstacles and difficult trials that he inevitably faced by his condition as a sightless person.

He began to play sports at the age of three, dedicating himself first to swimming and later to karate.In 1994 he had his first taste of skiing, with the Verbanese Sciatori Ciechi Group. Subsequently, in the summmer of 1995, he took up water-skiing.

Always a great lover of music, Daniele at the age of 13 obtained a diploma in music theory and solfeggio at the Puccini Conservatory in Gallarate, just outside Milan, where he learned to play the piano with outstanding results. In his spare time he deejayed and began to perform in various clubs around Lombardy.

In 2008 Daniel graduated in Physiotherapy at the University of Insubria in Varese with honours and began to practice physiotherapy professionally as a freelance. Since November 2016 he has been working with CONI at the Institute of Sports Medicine and Science in Rome.

On 9th October 2018 “Il Ventro Contro” (“The Wind Against You”), his first autobiographical novel, was published by De Agostini. The book deals with the difficulties the author had to face and how he managed to overcome them.

In December 2019 he founded Real Eyes Sport ASD, an amateur sports association whose objective is to promote sports activities especially for people with visual disabilities.

In May 2021 he was elected member of the National Board of the Italian Paralympic Committee under the presidency of Luca Pancalli.

Vicky Gitto

ADCI President

His career began in 1997 when he won the first edition of Cannes Young Lions and was immediately taken on board as copywriter at BGS D’Arcy, “Agency of the Year” at the time.

A few years later, he was hired as Creative Director at D’Adda Lorenzini Vigorelli BBDO, where he worked for 5 years to then move to DDB Italy as member of the board and Group Executive Creative Director. At DDB, Vicky and his team created some of the most iconic Ads of those 5 years. In 2005 Vicky left DDB to become President/CCO of VMLY&R Italia as well as member of the Global and EMEA Creative Board.

In 2016 he was elected President of the ADCI – the Italian Art Director’s Club, a role he still covers today as well as that of Italian Representative of the Cannes Lions Festival and Board Member of the European Art Directors Club and of Facebook EMEA Creative Council.

Today Vicky is President and CCO of the Independent Label Gitto/Battaglia_22, a studio he founded in January 2019 with Roberto Battaglia, former-President & ECD of Grey Italia.


IF! Organising Committee

Alessandra is an university professor in Event Management for the Mimec Masters course at Bocconi University and consultant for marketing, communication and events production.

She has twenty years’ experience in the design and production of online and offline campaigns. She has worked with leading brands investing in communication and with the major ad agencies.

General Manager and Co-founder of IF!, Alessandra is a member of the board of ADCI Servizi and works with both profit and non-profit organisations.


IF! Organising Committee

Born in Milan in 1973, Emanuele Nenna has been working in communication since 1995.

Starting out as copywriter, he rose to CEO and partner in several international agencies (Nurun, Tribal DDB, Rapp Collins), before setting up Now Available with two partners in 2008. It was Italy’s first agency of neutral advertising, and in 2014 became The Big Now, with offices in Milan, Rome and in Accra. In 2018 The Big Now joined the Dentsu Aegis Group, and at the beginning of 2020 the agency became part of the dentsumcgarrybowen network.

Member of the Dentsu Italy EXEC Committee, he leads the group of dentsu creative brands in Italy. He is currently co-founder of IF! and president of UNA – Aziende della Comunicazione Unite, the association representing at national and international level the communication industry, counting with more than 200 associates.

Stefano Ferri


Stefano Ferri is a journalist and communication consultant. In 2004 he received the Hilton Award for journalism specializing in business tourism, and in 2006 the Italia for Events Award for the industry press. He is the author of four novels, the most recent of which, to be released in mid-November, autobiographically recounts his experience as a “man dressed as a woman”: Crossdresser – Stefano and Stefania, the two parts of me.

Other two of his novels have been translated and distributed in 14 countries. For many years he has been active in support of civil rights, giving testimony on newspapers, TV and social media.

Sebastiano Leddi

Editor in Chief & Founder Perimetro

Born in 1980 in Ponte dell’Olio not far from Piacenza and raised in Milan, Sebastiano Leddi is today an independent publisher,
In the early 2000s he studied at the Civic School of Cinema, Television and New Media. He grew passionate about the visual arts and started working as producer and director for documentaries, commercials and television. 

In 2011 Sebastiano had his first encounter with photography when Gloria Maria Cappelletti invited him to join the American agency Management + Artists and assist her in handling a roster of international photographers active in documenting the world of fashion.

In 2018 he founded Perimetro, a community magazine that describes the city of Milan through the eyes of numerous photographers.  The magazine’s objective was to record the present day by creating a historical archive of stories that would document our generation.

In 2021 Perimetro expanded its narrative and created parallel publications in Rome, Tokyo, Nairobi and Florence.


IF! Organising Committee

Carla is Creative Partnership Manager at Google in Italy, managing the relationships with creatives teams across the industry ecosystem.

Originally from Argentina, Carla brings more than 16 years of creative industry experience. She began her career in Wunderman as an Art Director for Unilever, Ford, Alitalia and Playstation. Then she joined Young & Rubicam where she enjoyed creating all kinds of materials for film launches for United International Pictures.

Finally she joined Gruppo Roncaglia in 2007 and after working for brands such as Lexus, Bulgari, MAXXI and Save the Children she became Creative Director in 2012.

Since then she has worked with multidisciplinary teams inspiring talents in creating innovative campaigns that allow brands to create lasting relationships with their customers, increasing their business. Some of these clients are: Mercedes-Benz, smart, Mastercard, Playstation, Volkswagen, Unieuro and Enel.

She has been a jury member in various national and international awards such as Cannes Lions, eurobest, New York Festivals and others.

Giacomo Zanni

Creative Lead Google

At the age of 20 he began to take his first steps in the world of television as a programme editor. He discovered a world, he discovered a trade. He attended the Civica Scuola di Cinema Luchino Visconti where, during his studies, he created a programme that would be broadcast on Rai5 (2 seasons), and a documentary for Sky Arte, “Attori o Corsari”. In 2013 after finishing school, with colleagues he created the YouTube channel Zootropio.

The channel’s first video “The 14 Stereotypes of Soccer”, exceeded one million views in its first week. From then on he devoted his time to YouTube Zootropio, which in just over three years produced over forty branded content videos and commercials for cinema and television. In 2015 he made his first short film “Silent Love”, which today boasts more than ten million views across the world.

Among his latest work he helped writer Roberto Saviano create his YouTube channel. Since 2018 he has been working at Google, today in the Creative Works team as a Creative Lead in support of brands and agencies.

Federico Clapis


Federico Clapis (born in Milan on 4th April 1987) is an Italian contemporary  artist. He began his career in a way that can be considered decidedly unique way, by opening new itineraries and horizons in the art world.

For years, Clapis worked “undercover” producing viral videos on social media and accumulating millions of followers and views.

In 2015, at the height of his popularity, he decided to move away from pure entertainment and converted his online presence into a tool for the dissemination of his artistic works that he had previously kept hidden.

In 2010, he began a long inner journey to explore the most intimate conditions of the human soul, living in an ashram in India and continuing his research into western culture through existential paths.

Clapis lives his art as a materialisation of his experiences, and as a medium of introspection to share with his followers.


Technology, a recurring theme in his best known works, is a contemporary metaphor to explore our timeless emotional states.

In 2021 he took his first steps into the world of cryptoart, where his knowledge of the digital medium allowed him to position himself in a very short time among the world’s leading artists in this new and radical form of art.

NFTs, sculptures, installations and video art become vehicles of a more profound adventure in discovering a shared interiority between the artist and the observer.



Chief Equity Officer Dentsu

Pauline Miller is the Chief Equity Officer, EMEA for global marketing communications company dentsu international. She is responsible for shaping and leading the agency network’s regional DEI strategy and execution, as well as, working closely with clients and partners. She also chairs dentsu EMEA’s DEI Council.

Pauline brings more than two decades of experience leading DEI, Culture and Engagement and Talent Development across the banking and insurance sectors before joining dentsu. During her tenure at insurance giant Lloyd’s of London, Miller led the global culture, talent and inclusion teams that spearheaded Lloyd’s Cultural programme and ensured employees from underrepresented communities can succeed at all levels in the business. 

In addition to her professional responsibilities, Pauline is also a respected public speaker advocating for gender equality and serves as a trustee and board advisor for the women’s rights organisation Romildamor and formerly Girl Up, the United Nations Foundation movement for gender equality.

Pauline holds post-graduate credentials in business and occupational psychology. She lives in London with her partner and children.

Francesco Altobelli

CEO of Ondesonore Records

Francesco Altobelli (CEO of Ondesonore Records) works in management and publishing, with focusing in particular on the potential of new forms of communication. He works as writer, composer and arranger with major record companies (Warner, Sony, Universal), authoring tracks for several Italian artists. In 2007 he graduated in Dentistry and Dental Prosthetics and, in parallel with his artistic activity, he looks after his patients every day. His slogan: “I live with music in my teeth”.

In 2019 he wrote, arranged and produced the track “Non ci ferma nessuno” (“No-one can stop us”), performed by TV show “Striscia la Notizia” correspondent Luca Abete. Thanks to the exceptionally high number of views, 10,000 full meals were donated through Penny Market to the Food Bank. Together with Marco Salom, he is co-founder & creator of “Musica Italiana”, Italian social media’s club of reference for hosting major artists and experts.

Beatrice Cristalli


Beatrice Cristalli is a consultant in educational publishing, a tutor and a linguist. She works with cultural publications, such as Focus Scuola and Focus Junior.

She is the curator of a survey series on the contemporary linguistic panorama for Her last two research capsules focus on the Italian music industry (itpop, trap) and the Gen Z culture.

She is also a freelance podcaster for Piano P. Since 2017 she has been coordinating the organisation of school activities as part of the Premio Leopardi Committee (CNSL).

Cristalli is the author of the poetry collection Tre di uno (Interno Poesia, 2018), and the essay L’«invenzione» della colpa: L’antropologia leopardiana tra Zibaldone e Operette morali (Franco Cesati, 2019).

Neil Boorman

Head of Creative Lab Europe, TikTok

Neil Boorman is Head of Creative Lab Europe – a team within TikTok dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok’s fullscreen, sound-on environment and cut through with its highly engaged community. Neil and his team of planners, creatives, producers, designers, editors and project managers aim to showcase brands’ products and services in a way that chimes with TikTok’s culture and drives results.

Neil’s background is extremely diverse, having witnessed first-hand how cultural moments have evolved on the internet over the past two decades. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world’s most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy. Neil has also helped global charities and organisations, including Christian Aid and Amnesty International, to establish and sustain their digital strategies.


IF! Organising Committee

Davide is currently working as Executive Creative Director at Publicis Milan, working on global brands and accounts such as Nescafé, Coca Cola, Kinder and Voltaren (GSK).

Before he had a four-year experience as Group Creative Director at Leo Burnett on the global FCA account for the brands Fiat, Chrysler, Jeep and Dodge, both in Turin and Detroit. Previously he was in JWT Italy, where he has worked on many local and international clients (Indesit, Huggies, Shell and more).

His work has been awarded at major international festivals including Cannes, D&AD, Clio, NY Festival, Epica and Eurobest. He has served as a juror in many festivals including two editions of the Cannes Lions, D&AD, Eurobest and ADCE. Former VP of the Italian Art Directors Club, he is currently board member of UNA (the association of Italian communication agencies).

He is the creator and co-founder of IF!, Italy’s most important festival of creativity.


IF! Organising Committee

Marianna Ghirlanda joined the BBDO group in September 2018 as CEO of DLV BBDO and Proximity Italia, after a long spell at Google, where from 2011 she was Head of Creative Partnerships at Google Italia, overseeing special projects and relations with creative agencies.

Following a degree in architecture, specialising in ergonomics, and a master’s degree in marketing, she started out as a designer. In 2001 she entered the world of communication and spent ten years in creative agencies in Italy, the Netherlands and the UK.


Director of Wired Italia

Federico Ferrazza was born in Rome in 1978 and has been director of Wired Italia since June 2015. When he joined Wired in 2010 as head of digital, he had already founded in 2004 – together with three partners – before joining Condé Nast, the media company Galileo Servizi Editoriali, a company that still deals with the production and development of scientific content and strategic consulting in the field of communication.

At Galileo he was in charge of content production and features on technological topics. Consequently, he wrote about these issues for several national newspapers, including Repubblica, Il Sole 24 Ore and L’Espresso.

In the early years of the new millennium he worked in television, behind the cameras. He created several programmes, such as the quiz shows Greed (Rai 2) and 100% (La7). He has taught New Media and Online Journalism at La Sapienza University and Tor Vergata University in Rome. During his stewardship, Wired Italia in 2017 won the SPD Awards, an event recognised as the “Oscar of Magazines”, the most coveted award: Best Magazine of the Year, beating, among others, The New York Times Magazine, and in 2020 he won five other awards, including Gold as Best Magazine in the Business/Science/Technology category.

Marco Ferrarini

Author and screenwriter

He has published with Feltrinelli, Gribaudo, Guerini e Associati, DeA Planeta and Prospero Editore. He wrote “Sono Guido e non guido”, directed by Alessandro Maria Buonomo, presented at the Turin Film Festival in 2016, followed by Davide Romeo Meraviglia’s “Empty Man”, produced by LAMP and presented at the Giffoni Film Festival in 2021.

In 2017 he co-wrote for Officine della Comunicazione the documentary series “Divina Bellezza”, hosted by Alberto Angela and produced in collaboration with RAI Com and GEDI Group.

He also brought “Pink Different” (Fox Life) to the small screen as well as “Cucina da Uomini” (Food Network).

He looks after branded content for Show Reel Agency, working with creative talent such as Roberto Saviano, TheShow and The Pozzolis Family, and is responsible for special projects such as “Diversity Media Awards”, “The Beauty House” and “I giovani e la Rete”, a debate on the role of the web between the President of Italy Sergio Mattarella and a group of creators in live streaming from the Quirinale palace.

Marina Cuollo

Writer and content creator

Marina Cuollo was born in Naples in 1981.

She has a degree in Biological Sciences and a PhD in biological processes and biomolecules. Writer, radio host, podcast author and content creator, she writes for various newspapers and has a column on Vanity Fair. Through social media she deals with discrimination and prejudice in the world of physical disability and “A Disabilandia si tromba” is her debut book, published by Sperling & Kupfer.

Sergio Spaccavento

Chief Creative Officer @ Conversion E3, author and mythomaniac

Sergio Spaccavento is an advertising creative, scriptwriter for television, radio and cinema, university lecturer and speaker at international conferences. He is Chief Creative Officer and partner of agency Conversion E3 (DIGITOUCH GROUP).

He was co-author and co-scriptwriter of the movies “Italiano Medio” and “Murder Italian-style”, of Maccio Capatonda’s  television series “Mario and Mariottide” and of Franco Trentalance’s theatrical presentation “Sex and the secret of happiness”. He has written sketches for Lo  ZOO di Radio 105, and was author of the essay “What the fuck are you laughing about? Conversations on Freedom of the Press”.

Jack Blanga

IF! Organising Committee

Twenty years of experience in major communication groups, independent agencies and consultancy, beginning as copywriter and moving up to ECD and Content Director. Recipient of over 80 Italian and international awards, including Grand Prix ADC*E and ADCI, D&Ad Yellow Pencil and Cannes Future Lions. Jury member at Cannes, New York, South Korea and Italy.

Board Member of ADCI – Art Directors Club Italiano since 2018. Coordinator of a Master in Creative Direction at IED, with whom he co-authored two books: Tanto Copy, very content and L’insight, questo frainteso.  

Today he provides major international brands, small and medium enterprises and start ups with the best ideas and strategies to help them have a positive effect on both their business and society.


Chadia Rodriguez


Born in Spain of Moroccan parents, Chadia Rodriguez distinguished herself in the Italian trap trend, to which she brought a touch of femininity without surrendering the expressive impetuosity that characterises the genre, and impressed everyone for her lyrics and her cheeky and sexually explicit attitude, that puts her on an equal footing with her colleagues from overseas and which is still very rare in Italy, making her amass one success after another.

She made her debut in 2019 with “Avere 20 anni”, with which she was consecrated as the #1 rapper on the Italian female scene. In May  2020 she released “Bella così”, featuring Federica Carta, certified Gold Disc with over 14 million streams on Spotify and more than 17 million views on YouTube, the song that started Chadia’s fight against bullying and body shaming and that earned her a candidacy for the Amnesty International Italia “Voices for Freedom” award.

In February 2021 she published “Donne che odiano le donne”, with which the artist launched a powerful message of female solidarity. It was followed by the single “Non mi uccidere”, released last April, part of the soundtrack of the homonymous film directed by Andrea De Sica and starring Alice Pagani.

Andrea Crocioni

Editor-in-chief & Co-Founder, Touchpoint

Andrea Crocioni was born in Milan on 19th November 1977. He graduated from high school in scientific studies and  was awarded a degree in Contemporary History at the University of Milan in 2003.

He began his career as a journalist in 2003 and turned professional at “Pubblicità “Italia” magazine in 2008. In the same year,  he joined the “Brand Portal” advertising group as press office manager.

In 2010 he rejoined the editorial staff of “Pubblicità Italia” and in 2013 was appointed  editorial staff coordinator of “Today Pubblicità Italia”. He was appointed editor-in-chief at “Pubblicità Italia” and “Today Pubblicità Italia” in 2017.

In April 2019 he co-founded the Oltre La Media Group, publishers of “Touchpoint Today” and “Touchpoint Magazine”, periodicals dedicated to the world of business innovation and creativity.  He is director of both magazines.

Gianpietro Vigorelli

Creative director, co-founder of agency DLV BBDO

Gianpietro Vigorelli is a creative director and co-founder of DLV BBDO. He was born in Milan on 21st November 1951, and after working in various international agencies, in 1987 he was taken on as Creative Director at Saatchi & Saatchi, where he worked on the Coop, Renault and Swatch brands. In 1994 he moved to Young & Rubicam, where he created spots for Barilla, working with testimonials such as Alberto Tomba and Cindy Crawford, and filming with directors such as John Landis.

Gianpietro and his working partner in 1997 were invited to be the co-authors of that year’s edition of the Festival di San Remo. In June 1997 he co-founded with his old friends, Maurizio D’Adda and Riccardo Lorenzini, agency D’Adda, Lorenzini, Vigorelli. In March 2000 he was nominated Vice-President and Creative Director of the new D’Adda, Lorenzini, Vigorelli, BBDO. On the film set, he directed campaigns for Yogurt Danone, C.D, Portatile Philips, Letti Pirelli, Renault, Buondì Motta, Pupa Roan, Barilla and Te Ati. In 2010 he left the presidency of BBDO and decided to concentrate on promoting Italian brands. Together with other businessmen he now devotes his energies to the growth and financial support of Italian and international startups. As a writer, he has published a novel, ‘Ferro’.

MAIN CAMPAIGNS: Baci Perugina (1984), Derby, Honeywell, Yogurt Danone, Renault, Swatch, Osama Scrittura, Tuborg, Coop (directed by Woody Allen), Dinamic Art, WWF, Pubblicità Progresso  campaign against racism, Renault Clio, Ferrarelle, Glassex, Johnson & Johnson, Galbani, Banca di Roma, Lea & Perrins, Closed Jeans, Simmenthal, Jagermeister, Carapelli, Mondadori, Pasta Barilla “Viva il Blu”, Ray-Ban, Profumo Moschino, I.P., Gioielli Damiani, Biasia,TIM Telecom Italia Mobile, BMW, Campari., Fabi, Nolita, Mercedes.

Eugenia Nicolosi


Journalist and activist, she champions women’s rights and the LGBTQ+ community. 

She writes for both La Repubblica and; in particular her work features stories and initiatives related to transfeminism, gender equality and gender discrimination. She is involved in politics at different levels and uses social media to write about topics that concern women in traditional media.

Andrea Fenn

Co-CEO Adiacent China

Andrea is an award-winning digital strategist and founder of Fireworks, a Shanghai-based technology marketing company. Since 2021, Fireworks has been part of VAR Group, an Italian listed digital transformation company with over 2bn euros in revenue.

He has been living in China for 15 years, most of the time spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management training courses globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent programme.

Andrea was born in Prato, Italy and has dual Italian-British nationality. He is fluent in written and spoken Mandarin Chinese.

Mihnea Gheorghiu

Chief Creative Officer, Publicis Italy & Le Pub Amsterdam

Mihnea got into advertising when he was 19 in Bucharest, Romania.

In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto, New York and Amsterdam. The work he created and creative directed over the years has won 50 Cannes Lions, among hundreds of other awards (D&AD, Clio, One Show, ANDY, NYF, LIAA, Eurobest, Epica) and generated mean comments on some advertising blogs.

Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool.

Since 2017, he’s been in Publicis Milan, overseeing the global work for DIESEL and Heineken, first as Global CD, then as Global ECD and finally being appointed as Chief Creative Officer of Publicis Italy and Le Pub Amsterdam in 2021. 


Federica Cacciola

Actress, writer, presenter

Born in Taormina in 1986, Fedrica Cacciola is an actress, writer and presenter.

She began studying acting at the age of 15 and after high school moved to Milan, where she graduated in literature and philosophy, obtaining at the same time a diploma in performing arts. In 2008 she made her debut as a professional actress, and went on to take part in over 20 productions.

She became known to the public in 2014 with the satirical character Martina Dell’Ombra, picking up over 50 million views on the web.
In 2016 she won the “Premio Satira di Forte dei Marmi” and in 2018 she was declared Revelation of the Year by Mario Sesti at the “Splendor Awards”.

On television she was writer and co-host, together with Serena Dandini, of “La tv delle ragazze- Gli Stati Generali” (Rai3), regular correspondent for “Nemo- Nessuno Escluso” (Rai 2) and wrote and starred in “Pink Different” (FoxLife). She has appeared in programmes such as “Le parole della settimana” (Rai 3), “Accordi e Disaccordi” (La9) and “Kudos” (Rai4).

Her film work includes Paolo Virzì’s “Notti Magiche” and the series “Romolo+Giuly: La Guerra Mondiale Italiana” on Fox Italia.

She has had a regular column on

In 2018 she published her first novel, “Fake-a true story”.

Luca Pagano

CEO e Co-founder QLASH

Luca Pagano was born in Treviso in 1978. At the age of 21 he discovered Texas Hold’em poker and immediately fell in love with the game, obtaining his first significant wins online on PokerStars. In the early 2000s he chalked up success after success at the card table that would lead him in 10 years to hold the record for placings in the European Poker Tour.

In addition to his career as a professional player, he is both a TV celebrity and a successful entrepreneur. He commentated the hugely popular Poker1 programme and hosted the reality talent show ‘The House of Aces’. In 2006 he created PaganoEvents, a company organising events in various casinos across Italy, Slovenia, Malta and San Marino.

In 2017 Luca founded the QLASH esports team together with former poker player Eugene Katchalov. Within a few years, it has become a national and international touchstone for competitive success, events organisation and communicative potential. In Villorba di Treviso he built QLASH House, one of the largest gaming venues in Europe.


Populariser and creator

I am a populariser and creator who marries the concept of infotainment, so much so that I have been described as a mix between Alberto Angela and Fiorello. 

I have written on innovation, technology and communication as well as produced and written videos. I am an anchorman, teacher, gamer and TEDx speaker, and Rudy Bandiera is my REAL name.

As a speaker I have taken part in dozens of events, such as TEDx Bologna, Senate of the Republic, Chamber of Deputies, and I have been anchorman and testimonial -among others – for Google, Accenture, Oracle, ENEL Energia, Randstad, Confindustria, SAS, Juventus, SAP, Scuderia Toro Rosso F1, Zurich and TEDx Roma.

I have taken lectures, masters and seminars everywhere, including IED, Ca’ Foscari, University of Pisa, UNIBO and CUOA business school. 

I have taught “theories and techniques of digital public relations” at IUSVE University, in Venice and Verona. 

I am the founder, owner and administrator of the largest LinkedIn group aimed at SMM with approximately 25,000 subscribers; I have a LinkedIn newsletter with 18,000 subscribers, a Telegram channel with over 3000 subscribers, a “traditional” newsletter with 3000 readers, and I have written and interpreted dozens of podcasts that can be found today on Spotify and Audible. 

I am the founding partner together with Riccardo “Skande” Scandellari of NetPropaganda Laboratory and Academy.

Adiana Lè

ARTIST and winner AW LAB IS ME

Adriana was born in Arzignano VI in 1995. Passionate about music and dance, she moved to Canada at the age of 17 and joined the celebrated Culture Shock crew. In 2019, back in Italy to continue her artistic education, she joined Coca-Cola Future Legend with the single “Black Heart”, won the AMA Festival award and the Honiro Ent Auditions in Naples with “Bumaye” and “Rockstar”. In April 2020 she released her latest single “Baby Please” for Real Talk. With this track she reached the final of the “Firestone Road To the Main Stage” competition, while with the single “Bumaye” she was selected for “Amnesty International – Voices For Freedom 2020”. This was followed recently by her winning the AW LAB IS ME Music Edition and her collaboration with Low Kidd for “Niente di Me”. Her career has been marked by awareness, tenacity and the will of one who knows she has great talent.

Riccardo Pirrone

Irresponsible for Communication and Digital Strategy

CEO of KiRweb, a creative agency in Rome
He’s not a marketer, neither is he an advertiser, nor a troll, nor a copywriter, nor a digital entrepreneur.
The web is his job, and always has been. And the web cannot be labled. He’s known as Taffo’s Social Media Manager, and Taffo is Italy’s most irreverent undertakers, but today he works on the digital communication strategies of numerous Italian companies and international NGOs. He often gives lectures and speeches at marketing events and Italian universities.
He also created a training course in how to NOT become trivial Social Media Managers and today the course has more than 2000 students:
He writes for “Il Sole 24 ORE” and has also published his first and last book. 

Giuseppe Mastromatteo

Chief Creative Officer, Ogilvy Italia

After a period spent as a sound engineer assistant, in 1996 he graduated in art direction and began working for major national and international advertising agencies. He began in Young & Rubicam, then moved to D’Adda, Lorenzini, Vigorelli and later from 2000, in DDB, DLVBBDO and Armando Testa in Milan as Creative Director. In 2009 he moved to New York to serve as Global Creative Director for Jaguar and other luxury brands of the Havas Group Two years later, he returned to Italy as Executive Creative Director of Ogilvy & Mather Advertising and in 2013 he was appointed Chief Creative Officer of Ogilvy Italia.

His portfolio boasts national and international awards, including Cannes Young Lions, Grand Prix at ADCI, New York Festivals, Epica, Cannes Lions, Clio and D&AD.

During his long career, he has written about art, taught advertising and worked with the Triennale Museum in Milan. Passionate about photography, in 2005 he took up a career as an artist. Today, his works are exhibited in contemporary art galleries in Milan, Paris, Istanbul and New York.

Rosita Celentano

Actress, presenter, writer

Rosita Celentano was born in Milan on 17th February, 1965.

She began her career in 1974 at the age of nine, when she appeared in the film “Yuppi Du”, directed by and starring her father Adriano Celentano.

From 1990 to 1993 she looked after set design, choreography and advertising strategies as well as showing her skills in advanced horsemanship and learning the basics of juggling.

In 1989 she began presenting TV shows, such as “Sanremo Festival”, “La Domenica Del Villaggio”, “7X1”, “Capodanno ’99-’00”, “Domenica In” and “Music Farm”.

In September 2001 she wrote and successfully hosted her first talk-show, “Tema”, produced by Endemol and broadcast on La7. In 2006 she created and presented a format for E! Entertainment that consisted in interviewing A-list performers backstage at every national and international concert. Her interviewees were major stars, such as James Blunt, Jamiroquai, Mel C, Negramaro, Antonacci and Laura Pausini.

During 2008/2009 she hosted her first live radio programme “Senza Vergogna” every Friday evening from 9pm to midnight on RTL 102.5, tripling ratings for that particular time slot. It was a phone-in show where she would discuss all manner of current topics with listeners either directly or via sms.

In 2009 she published her first book, a treatise on infidelity with the provocative title “Grazia a Dio ho le corna (Thank God I’ve been cheated on)”, published by Salani.

It was so successful that in just four months it went to its third edition, and turned her into an expert on love and infidelity, and the Mediaset network asked her to host her own programme – “La Condifidente” –  where she would speak with ordinary people about love and relationships. She would often be invited on to chat shows to talk about affairs of the heart.

In November 2010 she published her second book, “Oltre la pelle” (Salani), an emotionally powerful love story about an affair lived exclusively in the dark. Rosita now hopes to turn the novel into a movie for the big screen.

In 2012 she published her third book “Grazie a Dio è gay (Thank God, he’s gay)”, published by Salani, where she writes about her rapport with gays and her views on homophobia, marriage, adoption, etc.  It opens with a dialogue from Ovid embellished by Dario Fo and Franca Rame, who lovingly dedicate it to Rosita.

From July 2015 to the end of the 2017 she hosted on Radio 24 (part of Il Sole 24 Ore group) with her companion “Ask me if I am happy; the world from a dog’s perspective”, a radio programme that dealt with the world of dogs and other animals from all over the world

In 2015 she made her stage debut, appearing with Attilio Fontana in “Qualche volta scappano (Sometimes they get away)”, directed by Pino Quartullo. It is the story of a dog who abandons its owners after being exasperated by their behaviour, a highly entertaining role reversal that proved a huge success with both critics and  public.

Today Rosita in addition to her increasing commitment to the protection of nature and animal rights is currently on pre-production on a TV comedy-series conceived and written by her, on sustainable fashion and consisting of interviews with celebrities, academics, writers, scientists and anyone who has something to say that will encourage listeners to follow their example for a better life by respecting all forms of life, be it in the sky, on the earth, in the sea… starting with plantlife.

(The format is in pre-production so the title is still under wraps.)

Giacomo Poretti

Comedian and writer

Giacomo Poretti is 33.3% of the most famous comedy trio in Italy. Following his debut as head nurse at the local hospital in Legnano, he began his apprenticeship in the world of entertainment. In 1991 he met Aldo and Giovanni, with whom he formed the famous trio that rewrote the history of Italian comedy of the last 25 years. Aldo Giovanni and Giacomo are the stars of TV programmes, hugely successful live shows and as many as ten blockbuster films. Since 2012 Giacomo has devoted himself assiduously to his passion for writing. He has to his name two best sellers, published by Mondadori, Alto come un vaso di gerani (‘As tall a vase of geraniums’) (2012) and Al paradiso è meglio credere (‘You’re better off believing in heaven’) (2015), and together with Aldo and Giovanni he wrote Tre uomini e una vita. La nostra (vera) storia raccontata per la prima volta (‘Three men and a life. Our (real) lives told for the first time’) (Mondadori, 2016), edited by Michele Brambilla. He was a columnist for La Stampa from 2012 to 2016 and currently writes for Avvenire and Corriere della Sera.

In 2018 he went back to theatre performing with Fare un’anima’ (‘Creating a soul’), a monologue written and interpreted by himself and directed by Andrea Chiodi. In 2019 he shared the stage with Daniela Cristofori reading Litigar danzando (‘Arguing while dancing’) and also performed a monologue Chiedimi se sono di turno (‘Ask me if it’s my turn’), directed by Andrea Chiodi.

Marco Salom

Director, Executive producer, Composer,Father.

Marco Salom trained in the 90s at the FILMMASTER group where he worked on TV commercials production, music videos, conception and production of television programmes, musical events and sponsorships of international artists.

He has directed award-winning video clips for major performers, such as Luciano Ligabue, Elisa, Skin, Eros Ramazzotti, Planet Funk, Paolo Conte and  Andrea Bocelli.

In 2011 he directed “Ligabue Campovolo il film 3D”, distributed by Medusa in 385 cinemas and the highest-grossing musical docufilm ever.

Co-founder and creator with Francesco Altobelli of “Musica Italiana”, social media’s benchmark music club (Clubhouse) which hosts major artists and live jam sessions.

Marta Magni

Vice Italia Senior Strategist

She has been working at VICE for almost six years, where she deals with strategies and branded projects.  Previously she worked as an account executive and social specialist in various agencies, after  graduating in moral philosophy.


Journalist and curator of contemporary art

Born in 1984, Nicolas Ballario deals with contemporary art applied to the media. His professional birthplace was Oliviero Toscani’s factory ‘La Sterpaia’, and soon became cultural director. He has worked with all the major art institutions and has written for numerous newspapers. In 2016 he was the youngest person ever to win the Bassani Prize, one of the most prestigious awards for journalists who have distinguished themselves in the areas of culture and the environment.

He is currently creator and presenter of the contemporary art programmes of Radio Uno Rai and writes for Rolling Stone, Corriere della Sera ‘Living’ and Il Giornale dell’Arte. In 2019 he hosted LA7’s format on photography “Camera Oscura”, while in 2020 and 2021 he presented Sky Arte’s “Io ti vedo, ti mi senti?”, “The Square” and “Italia Contemporanea”. He is CEO of the recently founded art events company “Piuma” and curates exhibitions and catalogues.

Artribune magazine has included him in the ‘Best of’ category for excellence in the art world for two consecutive years: in 2019 for radio and in 2020 for television projects.


Chief Creative Officer @ Publicis WW Mexico

I can proudly highlight we created the most awarded Mexican campaign @Canneslions ever, which just got the GRAND PRIX FOR GOOD, among 9 CANNES LIONS (3 gold ones) and the first-ever D&Ad Yellow Pencil for Mexico, among all the many awards we got in the latest years. I feel that’s also a reward for the team-building talent I’ve been perfecting over the years. I believe putting the right people to work together is also storytelling.


Responsible for more than 17 years for all creative development, from strategy to creative work, production assessment for Global, regional and local brands, such as: CITI, Nestlé, Heineken, Coca Cola, GERBER, BMW/MINI, L´OREAL, Barcel, Powerade, Telcel, Kotex, Sanofi, Domecq, T-FAL, Maseca, Del Monte, and The Home Depot; among others. 


Profound knowledge of the Financial, Telecommunications, and food Consumer Markets, the latter derived from being directly responsible for advertising campaigns, for both local and global markets. Participating in internal client committees. 

Also responsible for creative work, for which more than 100 creative and effectiveness awards had been attained in festivals such as Cannes Lions, Clio, D&AD, One Show, London, IAB, Epica, FIAP, El Sol, El Ojo de Iberoamérica, Wave Festival, The Mexican Creative Club. (Círculo Creativo de México), and EFFIE; among others.

Gaia Morselli

Manager at Great Place to Work

An expert in “employee experience” and issues related to improving the engagement and fulfilment of people in the workplace, she was one of the architects of the development of Great Place To Work from its start-up phase. For more than 15 years she has been working with assessment and data analytics.

She is a certified psychologist and coach and offers individual feedback sessions and team coaching to managers.Within Great Place To Work Italia she specialises in the Financial Services and Manufacturing & Production sectors for major clients.

Nicola Guaglianone


Nicola Guaglianone is a screenwriter for film and television. He made his film debut in 2016 with Gabriele Mainetti’s award-winning Lo chiamavano Jeeg Robot

In 2017 he won the David di Donatello for the story and screenplay of ‘Indivisibili’, directed by Edoardo De Angelis, which premiered at the Giornate degli Autori at the 73rd Venice Film Festival. He is one of the writers of Suburra, the first Italian Netflix series, produced by Cattleya and Rai Fiction.

Among his projects in recent years: Lui è tornato directed by Luca Miniero and produced by Indiana Production; In viaggio con Adele, Alessandro Capitani’s first feature, produced by Paco Cinematografica; Non ci resta che il crimine, by Massimiliano Bruno and produced by IIF; La Befana vien di notte, directed by Michele Soavi and produced by Lucky Red, Benedetta Follia, directed by Carlo Verdone and produced by Filmauro; the blockbuster Il primo Natale, direted by Ficarra & Picone, distributed by Medusa Film, the just-released La befana vien di notte 2, directed by Paola Randi and starring Zoe Massenti and Monica Bellucci, and the highly awaited Freaks Out, Gabriele Mainetti’s second feature, in competition at the 78th Venice International Film Festival.

With his company Miyagi Entertainment he developed the animated short Uccelli criminali, co-produced with Indiana Production and BigRock; with Emons he produced Chiara Lalli and Cecilia Sala’s podcast Polvere. Miyagi Entertainment is the creative producer of the film La befana vien di notte 2.

He is one of the members of the scientific committee of the Leo Benvenuti school of screenwriting, conceived by ANAC (National Association of Film Writers), and he teaches screenwriting at the Writing School for Cinema & Television at LUISS University.


Actor, tutor, comedian, language enthusiast

Teacher, actor, comedian, tutor – compared to him, Don Quixote was a novice/was practical. Born in Lecce, he graduated in literature with a thesis on Carmelo Bene and obtained a diploma in guitar at the Conservatorio di Milano. In 2005 he moved to Milan, where he attended the “Arsenale” Theatre School, got his diploma in acting  after a three-year SAT 2005-2008 masters with Maestro J. Alschitz and took part in the celebrated TV show Zelig from 2003 to 2019. He has published two books of texts from his shows: “Li Fatti ti Paese”and “Miles Gloriosus”. He has also performed abroad in English with his stand-up show, “Comedian”. He wrote a blog on Smemoranda “S-COOL” and currently has one on Radio Popolare, “La scuola non serve a nulla”. In addition to “Comedian”, he is currently on tour with his theatrical monologues (not all on the same evening): “Miles Gloriosus” (2011), “Trovata una Sega! (2014), “la Scuola non serve a nulla” (2016) and “Sono Bravo con la Lingua” (2020). He still enjoys mornings teaching in middle school. He never takes the elevator.



Stefania Siani began her career in DDB as a copywriter. She continued in Ata De Martini & C., Red Cell and then in 1861 United (Wpp Italy Group) where she was appointed Creative Director. Before the age of 30, she won the “Young Creative Competition” three times. In 2008 she became Executive Creative Director of DLV BBDO and Proximity BBDO. In September 2018 she was appointed Vice President and Chief Creative Officer. During her activity she contributes decisively to the digital transformation of the agency, to the development through new business and to the evolution of the languages of clients such as Mercedes Benz, RTL 102.5, Ubi Banca, Sisal, Procter & Gamble Mediobanca Group, Safilo Group, Selex Group, illy, Nuvenia, Tempo, Rolling Stone, Luxottica, illimity bank, Gruppo Fater and many others, up to the very recent acquisitions of Sisal Corporate, E-ON and Porsche Italia. Stefania is one of the most awarded Italian creatives, she has won national and international awards at the Italian and European Art Director’s Club, the D&AD, the New York Festival, Epica, Clio and Cannes. In 2018 she was part of the jury at the  Cannes Film Festival. Last year she was President of the 2020 edition of ADCI Awards, the most prestigious award for Italian creativity. Stefania Siani is ADCI Vicepresident (Cannes representative in Italy) and founder of the Equal Prize, for gender equality and inclusion in advertising. She’s currently CEO and CCO of Serviceplan Italia.


Writer and criminologist

Massimo Picozzi (born, Milan 8 August 1956) graduated in medicine and then specialised in psychiatry in clinical criminology and later in sexology. 

As a qualified expert he has dealt with the most notorious criminal cases of recent years, from the murder of Samuele Lorenzi in Cogne to the story of Erika and Omar, from the Beasts of Satan to the death of Sara Scazzi in Avetrana. He is a consultant to the police force on the prevention of violence and negotiation.

He is a television pundit and since 2009 he has been presenting Radio 105’s weekly radio programme CSI Milano. 

In addition to his criminological studies, he also lectures in psycholinguists and communication at the University of Insubria.

He has published 28 books of nonfiction and popular science, which have sold over 600,000 copies.

Antonio Marrari

Head of Marketing AW LAB

I am a creative thinker with a passion for bringing people together, scaling businesses and finding a way to make big things happen.

My career has taken me from luxury to sport style industry, passing by Telco – Gaming – Fashion – Startups. After 15 years of dynamic experiences across a broad range of functions for AAA Brands, 4 years ago I joined AW LAB, part of the Bata Group – world leader in the retail footwear industry with over 5,000 stores in more than 100 countries.

AW LAB is the Bata sport style division but more importantly it is a brand with a clear vision and purpose: our dream is to be the biggest amplifier of the voice of the youth generation. As Head of Marketing, I am responsible for making this dream come true.



My name is Monica Lazzarotto. I’m a journalist. I founded YouMark! in 2007 with Cecilia Ungania. The online platform was initially conceived as a video magazine – this at a time where video content wasn’t a must. Over the years, YouMark! has become a home for agencies, productions, creatives and brands to share their visions and projects. YouMark!’s true passion lies in human kind. What takes us one step further is always remembering our humanity. We never stop.


Cartoonist and content creator

Don Alemanno is the first Italian cartoonist to have “exploded” on Facebook, as can be seen by the extraordinary popular response to his work.

He posted his first cartoons starring Jesus almost as a joke in 2012, and in less than a year he already had his first 60,000 followers.

This led him to be nominated for the Macchianera Award 2013 as “Best Discovery” and to be contacted by several publishing companies, including Magic Press, with whom he started out on his professional career. With its Jenus page – which currently has about 430,000 subscribers – and with over 35 published volumes, Don Alemanno is today a fixture in Italian comics, though this has been no barrier to venturing into other artistic areas – he is the voice of the Bardomagno ‘Feudalism and Freedom’ project, together with members of Nanowar of Steel and Folkstone.

Since 2017 he is the creator together with cartoonist and youtuber Boban Pesov of Magic Press’s comic NaziVeganHeidi. In 2019 he began working with publishers Poliniani, which led to a collection of Instagram Stories entitled “Confessions”, followed by the latest volume in the Jenus saga starring Jesus and Pinocchio, entitled “Venga il Mio Legno”.

Davide Ferraro

Engagement Manager - Google

Davide is an Engagement Manager at Google, consulting with major clients on digital innovation.
Following a degree in space engineering at Politecnico di Milano he started his professional career in MathWorks, the leading developer of mathematical computing software, covering different technical roles including advanced support, professional training and application engineering.
In 2017 he joined Google as a Platform Specialist in the programmatic advertising area.

In this role Davide led multiple consulting projects on digital marketing on a global scale. As a technology evangelist he has taken part in public events on innovation, artificial intelligence and machine-learning.
Beyond his day job, Davide co-leads the Google Disability Alliance Italian chapter. In this role he has collaborated on inclusion projects for people with disabilities, consulted on accessibility features and organised and facilitated educational events.

Elisabetta Baronio

Sustainability & Responsibility Manager EMEA, TIMBERLAND

Elisabetta leads the Timberland sustainability projects in EMEA. In her role she is responsible for leading Timberland sustainability strategy in the region focusing on three strategic priorities: Better Products, Greener World, and Stronger Communities. Previously she managed the VF circular economy agenda in Europe, where she developed circular design trainings for designers and she managed the ‘Make Fashion Circular’ partnership with Ellen MacArthur Foundation. She joined VF in August 2015 from Gruppo Campari, a leading company in the spirit industry where she kicked off the group sustainability program. Elisabetta lives in Lugano with her husband and her little daughter.

Lorenzo Caggioni

Strategic Cloud Engineer - Google

Lorenzo has many years of experience with integration and big data projects. Working at Google since 2010, he supported technical integration on several Google products: Google AdSense, YouTube and now Google Cloud Platform. He is a Certified Google Cloud Architect, Data Engineer, YouTube Audience Growth and Digital Rights.
In his spare time, Lorenzo loves looking into areas where technology can help increase the autonomy of people with disabilities. This passion led Lorenzo to start a 20% project within Google, focused on making Google Assistant more accessible, unveiled at Google I/O 2019: Project DIVA. Project DIVA inspired Action Blocks, a Google application released in 2020.


Comedian and creator

GABRIELE VAGNATO, comedian and creator, was born in Asti on 8th February 8, 2001, but at the age of four he moved to Catanzaro.

In 2018 he began to write his own comedy sketches and performed all over Italy, including at Be You’s Beautiful Festival, before an ecstatic audience of 3000. In June 2019 he contributed to the book “Pianeta Social Party 2” (DeAgostini), together with the most significant young influencers in Italy. In September 2019 De Agostini published  his own long-awaited first book, “La mia vita è una sfiga, sarà per la prossima!” (“My life is jinxed, let’s hope the next one will be better!”)

But it is on the web that he refined his cutting and hilarious comedy style – as evidenced by the tens of millions of views of his formats on YouTube and videos on TikTok, with over three million followers… On social media Gabriele describes the life of a teenager to other teenagers, at the same time addressing important issues but always seasoned with his brand of humour.

This style of his, both unsettling and irresistible, led him to cross the limits of classic pre-produced web content and to take on the role of ‘driver’.

During 2017, while still a minor, he experimented with two shows that toured Italy: the Challenge Tour and the Muser Tour, both proving highly popular with young audiences.

He then created two very successful formats on YouTube: “L’Interrogazione” (season one with 11 million, season two with  over 15 million, season 3 currently underway) and “Lido Bagnato” (over 5 million views), in which dozens of Italian webstars are put through the wringer with a succession of irreverent questions by Gabriele, who distorts the role of the classic interviewer with the intention of embarrassing his guests with grotesque tones in a hilarious comedy of the absurd.

On 22nd November 2020 Gabriele scored another so-called VIP area success with the live streaming event DREAM HIT, when he interviewed Fedez, Achille Lauro, Elodie, Mahmood, M¥ss Keta and Carl Brave, with his very personal nonsense surreal style.

He began 2021 with the TikTok format “Comedy Cafè Live”, hosting celebrities such as Maccio Capatonda, Shade, Ariete, Paolo Ruffini, Michela Giraud, Beba and Carl Brave, while on 16th his YouTube channel presented the new format “Social Netturc”, which explores the darker and “weird” side  of social media. In October 2021, “L’interrogazione” returned for a fourth season.

Claudia Ferri


Claudia Ferri was born in Pescara in 1980. After a long stay in Rome, she moved to Milan where she currently resides and works as a freelancer in various fields of photography. Her work moves between portraiture – investigating the physiognomic change from puberty to adolescence – and context photography, analyzing the circumstances that change environments according to the people who live here. She has shot for Off White, Guccu, Missoni, Fondazione Prada, Nike, X Factor, Mutina, Pretziada, Triennale di Milano, and her work has been published, among others, in Rivista 11, Monocle, Konfekt, Rivista Studio, Alla Carta, Urbano, Esquire, Hunter Magazine, Punkt, Grazia, Vogue.


Executive Creative Director Different

He discovered he was creative when he first picked up a guitar. He soon set out on a career in advertising, starting as a copywriter. He was lucky enough to find exceptional and demanding taskmasters.

In 2005 his love of music met his passion for communication and he founded the first Italian sound branding agency. He returned to advertising in 2012, first in True Company and then in Different, where today he covers the position of  Executive Creative Director.

Andrea Lorenzon

Digital content creator

Born in 1989 and originally from Portogruaro, Andrea Lorenzon used his acting skills and knowledge of YouTube (which he has been using since 2007) to create in 2017 Dead Cartoons, a channel of stylistically cruel and hilarious animation to describe classic situations in Italian society.

Cartoons and sketches range from pop culture to social and political satire, for which he was honoured at the Macchianera awards 2019 and recently promoted by Youtube itself for his contribution to vaccination awareness.

Andrea has set up a new channel (Andrea Lorenzon), where he documents in his very personal style village and city life in Italy, giving visibility to and creating appeal for places until now vastly underrated.

Federica Lupoli

Head of social communication and new platforms of Intesa Sanpaolo

Milanese, Master’s degree with a specialization in Theory and Techniques of Media Communication at the Università Cattolica. She joined Nestlé in the Corporate Affairs department where she followed the digital acticies of the Group in Italy until 2013, then she moved to the Nestlé headquarters in Switzerland with the role of Global Social Media Manager. In 2016 she joined L’Oreal in the role of digital marketing manager for Yves Saint Laurent beauty, Biotherm and House 99 brands, taking on responsibility for social, digital advertising, ecommerce and CRM activities. From April 1st 2020, she is the head of social communication and new platform of the Intesa Saopaolo Group where she is responsible for all social media and the Intesa Saopaolo On Air podcast platform that she launched in June 2020.

Luca Sofri

Journalist and editor of the Post

Already a successful journalist in print, television and radio, he was one of the first well known names at the beginning of the new century to discover the web and its opportunities. After creating his blog Wittgenstein (2001), in 2010 he founded the Post, an online newspaper which he edits and which is inspired by The Huffington Post in the US. He writes for Vanity Fair, Wired and La Gazzetta dello Sport (among others) and in 2011 he published his latest book: Un grande paese – L’Italia tra vent’anni e chi la cambia (A great country – Italy in 20 years’ time and those who are going to change the country.

Francesco Costa

Journalist and deputy editor of the Post.

Born in Catania, Francesco Costa lives in Milan and is deputy editor of the online newspaper The Post. Expert in US politics and repeatedly out in the field, since 2015 he has been writing the From Coast to Coast newsletter, with over 50,000 subscribers one of the most listened to podcasts in Italy. He collaborated in the making of the White House documentaries for Rai 3, and he taught journalism at IULM university in Milan and at the Holden School in Turin. In 2020 Mondadori published his book “Questa è l’America (This is America)”, one of the best selling non-fiction books of the year, now available in paperback in the Oscar Bestseller series. His second book, “An American Story,” came out in 2021 and went straight to number one in non-fiction.  Every day he edits the Post’s  “Morning” review of the press.

Nicoletta Besio

Sales Director – Italy, Twitch

Nicoletta Besio has spent over 15 years in sales, digital marketing, technology and digital advertising, focusing on innovation. She has been at Twitch since April 2021 as Sales Director Italy, to lead strategic direction and define business strategies for the Italian market wth the objective of increasing customer engagement and partnerships with brands. Prior to joining Twitch, she spent 10 years at Google, where she led a business unit responsible for the digital transformation of key customers in the tech, telco, media & ent and E-commerce sectors.

Andrea Rossetti

Lecturer at Bicocca University

Andrea Rossetti (1966) is a professor at the University of Milan-Bicocca, where he lectures in philosophy of law and computer science law, a subject he also teaches at the Accademia della Guardia di Finanza in Bergamo and at the Collegio Ghislieri in Pavia. He deals with innovation standardisation with a focus on artificial intelligence and robots. In 2019 he co-founded the university spin-off ReD Open, which deals with digital transformation from the point of view of data governance.

Jacopo Masini

Spokesperson for the DustyEye group (Cronoviandanti)

Born in 2010 as a result of postgraduate confusion, the DustyEye group saw the light of day as an art collective. For reasons still unknown, at the dawn of 2017 he came into possession of a Chronotransporter, commonly known as a Time Machine. Since that day, he has taken dozens of trips to the best of all possible futures, suffering emotional shocks only on sporadic occasions.

David Guerrero

Creative Chairman BBDO Guerrero. The Philippines.

After starting his career in London, David spent five years in Hong Kong and then moved to Manila. In 1998 he founded BBDO Guerrero, after just 10 years in the business. The agency is known for its consistently award-winning work for local and regional clients. Among other awards, the agency has picked up Grand Prix at the Asia Pacific AdFest, AdStars and WARC – and most recently at the Kinsale Sharks. BBDO Guerrero also won the first Lions for the Philippines in several categories at Cannes, as well as the first trophies at Clio, D&AD and The One Show. David was the first Jury President at the Cannes Lions Festival from South-East Asia and has since been part of many other juries in most parts of the world. These days, of course, he judges from home. But to keep busy, in the past year he developed an innovative shampoo bar to reduce plastic waste, presented a 60 minute BBC World Service documentary on the Beatles and Imelda and, never one to miss an opportunity, is now plugging his upcoming: “The you-have-to-go-through-a-lot-of-Crap-to-get-to-good Ideas Book,” from Milflores Publishing, which will make a perfect gift for the creative person in your life.

Elena Mancini

Senior brand Manager di Pringles

Elena Mancini è Senior Brand Manager di Pringles Europe. Durante il suo periodo in Pringles, è stata responsabile del masterplan regionale per far crescere con successo il marchio occupandosi di occasioni chiave come aperitivo e giochi e ora lavora su future innovazioni di prodotto. Elena ha guidato l’attivazione di Pringles Gaming 2021 con l’obiettivo di rendere Pringles lo snack n. 1 preferito dai giocatori. Ha iniziato in Kellogg, per poi passare a lavorare per il leader europeo della pasta fresca Giovanni Rana prima di tornare a Kellogg per lavorare su Special K e poi Pringles. Elena ha conseguito un Master in Business Management presso l’Università Bocconi (Milano, Italia) e ha esperienza internazionale vivendo e studiando in tre diversi continenti: Sud America, Stati Uniti e Asia.

Ermes Maiolica

President of DETA (European Deprtment for the Protection of Androids)

Ermes Maiolica, a metalworker from Terni known above all as a former creator of fake news, passed from working with Frigidaire and Evil to the limelight of the web, and not only. He was the founder of Faketory, a Situationist artistic movement that promoted an exuberant though unwelcome idea of art. The aim was to reproduce the dynamics that spectacularised politics and news so as to cause their spontaneous  implosion, thus making readers aware of the mystification they feed on daily. Since 2014 he has come to symbolise post-truth culture.

Today he is one of the founders and president of DETA (European Department for the Protection of Androids), a trade union whose primary objective is to guarantee  the physical and social well being of androids.

Antonio Severino

Wavemaker Content Director

He leads the department? that deals with content marketing and creativity in Wavemaker, while his professional career has been in digital strategy linked to marketing management. He teaches marketing strategy at IED in Milan and has mentored several Italian startups. He collects sneakers and video games.

Samanta Giuliani

Executive Strategy Director @ The Story Lab

Communication and marketing expert, she has been working in agencies for more than 13 years, covering various strategic coordination roles within the main international realities, always standing at the crossroads between strategy, media and content (Zodiak Active, H-ART AKQA, DLV BBDO, MRM McCann, The Big Now). Since 2021 she has been Executive Strategy Director of The Story Lab, the advertising agency of dentsu creative. She is part of the Board of ADCI, the Italian Art Directors Club, for which she takes care of the editorial strategy and thought leadership projects together with marker partners.

Francesco Carofiglio

Architect and writer

Illustrator, photographer, director and theatre actor, he also writes stories and screenplays for cinema and television. 

He designs museums, art installations, concepts and performance spaces. 

He combines his artistic and design activities with teaching and holding seminars and workshops focused on the generation of the creative idea and its potential across different disciplines.

In 2005 he published his first novel, With or Without you (BUR-Rizzoli), followed in 2007 by Cacciatori nelle tenebre (Rizzoli), a graphic novel written together with his brother Gianrico. In 2014 Rizzoli published his novel written once again with Enrico, entitled La casa nel bosco. He wrote three novels for publisher Marsilio: L’estate del cane nero (2008), Ritorno nella valle degli angeli (2009) and Radiopirata (2011).  

For Piemme he wrote Wok (2013), Voglio vivere una volta sola (2014), Una specie di felicità (2016), Il Maestro (2017) and L’estate dell’incanto (2019). 

In 2018 Il Battello a Vapore published Jonas e il mondo nero and Jonas e il Predatore degli incubi in 2019 

Piemme in 2020 released a collection of 100 poems and 100 drawings entitled: Poesie del tempo stretto and in September 2021 his most recent novel, Le nostre vite.

Rossana Orlandi


Eclectic gallerist and creative curator Rossana Orlandi is now an iconic point of reference for the entire Design ecosystem.

In 2002 she decided to abandon the fashion world that had been her domain for 30 years to open Ro Gallery, an art and design gallery that the international press would name one of the eight most important in the world.

Number 14, via Matteo Bandello is one of the best-known addresses among design addicts and those who come from all five continents to Milan, where the various Design Weeks are among the most important dates of the year. 

The Design world is on full display at the Ro Gallery, which both launches and solidifies designers and artists. It is here that Rossana Orlandi turns Contemporary Design into Collectible Design, likening it to the rare and vintage selections made famous by international auctions in the field.

Pietro Enrico

Brand On Solutions Director, Publitalia80 Mediaset Group

Publitalia80 Brand On Solutions Director since 2016.

In his role he is responsible for the development of new brand narrative solutions in response to new communication needs, activating distinctive levers such as innovation, flexibility and direct relationship with leader publishers.

Previously he developed his professional career in Publitalia80 as Head of Branded Content (2011-2015), and before in RTI Digital Business Development area (2007-2010).

Graduated in Modern Literature at Università Cattolica of Milan.

Riccardo Calvi

Senior Director Company Communications Procter & Gamble Italia

Riccardo Calvi, 51, married (father of two) joined P&G in September 1991.

With a chemical school background, but always passionate about sports journalism (he is a freelance journalist with collaborations for years with national newspapers, radio and local TV), he spends the first ten years of his career in the Research and Development division working on the design of new packaging for the Splendid, Mastro Lindo, Viakal brands (with which he won the Packaging Oscar in 1992) and to the international expansion of the Ace bleach brand, for which he starts new production lines in Italy, Spain, Portugal , Morocco, Greece, Russia, Mexico and South Africa.

In August 2001, he crowned the dream of joining the External Relations Division of P&G where he initially held the role of Head of the Institutional Press Office and then assumed ever increasing responsibilities over the years, until reaching its top in 2018.

Since July 2021 he is Senior Director Company Communications of Procter & Gamble Italia.

Always passionate about sports, he has practiced Futsal at a competitive level.

He has always pursued a mission: to make of his work a means to help others.

Bianca Arrighini


Bianca Arrighini, born in 1997, after a university career in the field of economics, she co-founded the media company Factanza, of which she is CEO and creative director.

Factanza is a media company born to transform the world of information, adapting it to the new generations’ way to communicate. Every day it aims to spread the fundamental information on its social channels (mainly on Instagram) to let users be updated on current events in a few minutes, with formats created to capture attention and bring young people closer to the world of information. Factanza’s mission is to have a real impact on society, creating a generation aware of what is happening in the world and capable of making free and informed decisions.

Pietro Parrino

Field Operations Department Director di Emergency

Pietro Parrino has been part of the EMERGENCY Board of Directors since 2009. Graduated in Law, in 1996 he collaborated with EMERGENCY for two years for the construction and management of a war surgery center in Cambodia. After an experience for the Italian Diplomatic Delegation for Somalia, he returns to work with EMERGENCY as head of logistics for projects in Afghanistan and, subsequently, as Country director, dealing with the construction and renovation of various health facilities of the organization. Since 2007 he has been director of the Field Operations Department of EMERGENCY. 

Davide Baldi

CEO & Founder di DUDE

He is CEO & founder of DUDE, an independent Italian company with a hybrid paradigm of communication agency and production company. With offices in Milan and London, DUDE develops and produces integrated cross-media campaigns. In addition, he deals with the conception, creative development and production of original content for broadcasters.

Previously he worked for six years at the independent magazine, which provides critical and in-depth analysis of the principal economic, political and social issues of the country.

Vittoria Tenaglia

Industry Manager Google Italia

Vittoria Tenaglia is Industry Manager at Google Italy and for more than ten years has been handling the Digital Transformation of several brands in the fashion-retail sector. Prior to entering the digital world, she was account executive at a number of major international advertising agencies, such as Saatchi & Saatchi and TBWA. With her arrival in Google, Vittoria decided to support the issues of Diversity, Equity & Inclusion by becoming Lead of the LGBTQ+ community at Google Italy, actively working so that the founding value of equality will soon become the only true lodestar.

Vittoria Tenaglia è Industry Manager di Google Italia  e segue da più di 10 anni la Digital Transformation di alcuni brand del settore Fashion-Retail. Prima di entrare nel mondo dei digital, ha lavorato per anni come account per alcune delle più grandi agenzie di pubblicità internazionali quali Saatchi & Saatchi e TBWA. Con l’approdo in Google, Vittoria decide di supportare in prima linea i temi di Diversity, Equity & Inclusion diventando Lead della Community LGBTQ+ di Google Italia e lavorando attivamente affinché il valore fondante dell’uguaglianza possa diventare presto l’unica vera stella polare.



Chief Executive Officer of Mediaplus, the media and digital marketing agency of Serviceplan Italia, is also a Partner and member of the Group’s Board.

Active in communication and digital marketing since 2003, he collaborates with several startups and accumulates experience in some of the main international networks in the media field. He contributed to the startup of the ADVance agency – Netbooster group. In Mediacom, he directed the digital unit of Mediacom Rome. In Omnicom Media Group, he had the goal to develop (before Resolution, now Annalect), the unit focused on value-added marketing strategies and services, and then had the chance, in 2012, to launch and consolidate PHD Media in Italy.

Part of the Audiweb Board, and often a speaker at industry events, he has contributed to the creation of some essays in the marketing field (including “Audience Marketing”, “Sentience”, “Sharing Economy: the Mapping of collaborative services).

Vint Cerf

Vice president and chief Internet evangelist for Google

Vinton G. Cerf is vice president and chief Internet evangelist for Google. Cerf has held positions at MCI, the Corporation for National Research Initiatives, Stanford University, UCLA and IBM. Vint Cerf served as chairman of the board of the Internet Corporation for Assigned Names and Numbers (ICANN) and was founding president of the Internet Society. He served on the US National Science Board from 2013-2018.

Widely known as one of the “Fathers of the Internet,” he received the U.S. National Medal of Technology in 1997, the Marconi Fellowship in 1998 and the ACM Alan M. Turing award in 2004. In November 2005, he was awarded the Presidential Medal of Freedom, in April 2008 the Japan Prize and in March 2013, the Queen Elizabeth II Prize for Engineering.

He is a Fellow of the IEEE, ACM, and AAAS, the American Academy of Arts and Sciences, the American Philosophical Society, the Computer History Museum and the National Academies of Engineering and Science. 

Cerf holds a Bachelor of Science degree in Mathematics from Stanford University and Master of Science and Ph.D. degrees in Computer Science from UCLA and holds 29 honorary degrees from universities around the world.

Gabriela Crafa

VP Diversity Google

Gabriella Crafa is a business executive with more than twenty years’ experience leading international digital and tech enterprise projects in different sectors.

Fifteen years ago she founded Asap, digital publishing company of, the first and largest independent Italian magazine devoted to the world of television mini-series. She was Senior Digital Manager at MSC Cruises, for whom she launched the first World Wide Intranet.

To this she associates an immense passion for civil rights: she is Vice-President of Diversity, a non-profit association committed to opposing all forms of discrimination and to fostering the culture of diversity in the media, business and society. Since 2016, the Diversity Media Awards, known as ‘the Oscars of inclusion’, promote and reward those media products that are most sensitive to the potential of inclusivity in society, while the Diversity Brand Summit promotes the business value of D&I through the first national Index devoted to the impact of good practices on consumers and end consumers.

Dino Lupelli

General Manager di Music Innovation Hub

Active in the music industry since 1990, Dino Lupelli is today the general manager of Music Innovation Hub, the first spa social enterprise active in the music sector born with the aim of developing innovation programs and projects in the Italian factory music supply chain.

Within the MIH operational headquarters in Milan, in the post-industrial spaces ofBase, it coordinates internationalization and professional training projects such as Linecheck on a national and international scale, thanks to the inclusion in the INES and ETEP networks and the Jump acceleration project of the network European Music Market Accelerator.

Former promotes of nationally relevant formats in his hometown, Bari, and then consultant of Arezzo Wave Festival for the management of the Elettrowave project and for the internationalization initiatives of the homonymous Foundation until 2008, from 2005 to 2017 with Elita, he developed the Design Week Festival and Awards and a series of projects for companies such as Nike, Red Bull, Luxottica, combining entrepreneurial attitude with a network approach at the service of the entire supply chain.

Since 2015 he has been a founding member of Italian Music Festivals, the national association for the international promotion of the Italian festival system, partner and consultant of Assomusica, the main association of music promoters, and is a partner of Artlab, a national platform for the development of the italian cultural industry.

Giuseppe Scianna


Class of ‘99, born in PArtinico, a small town located in the province of Palermo. At the age of 14, I discovered a medium capable of immortalizing fragments of life and since that day I have not been able to stop.

I graduated from the Academy of Photography in Catania.

During my studies, I began to participate in photography circles under the guidance of the great Sicilian masters by undertaking a journey throughout Sicily to discover myself.

I shoot to tell. The man lives off stories, after all since we were children we wanted to hear stories from our parents before going to sleep.

For years I have been involved in the realization of medium-long term photographic projects in order to deepen the question and tell it better.

I loved the world of reportage from the very beginning and soon I specialized in becoming a photojournalist.

I think I was helped by a sustained empathic side of me that characterizes and facilitates me in what is the world of photography.

It is precisely through the photographic medium that I am able to communicate the vision of the world that surrounds me in the most immediate and natural way.

Paola Marazzini

Director Agency & Strategic Partnerships Google

Paola Marazzini joined the Google Team in 2007 and contributed to the development of the business in Italy covering different roles. She is currently Director Agency & Strategic Partnerships with responsibility for business development with Media and Creative Agencies as well as for the evangelization of the digital ecosystem through partnerships with Consulting Companies and with the manner of Publishers and Broadcasters. Paola is also part of the Google EMEA Leadership Coaching team that internally designs and delivers Coaching support to Google Executives.

Previously she worked for 15 years at Publitalia then as Sales Director of Publitalia online and since 2003 as Sales Manager in the area of Digital Terrestrial Television. Graduated in Law and with a Master in Retail Management, Paola began her professional career in Nielsen as an account on FMCG customers. Since 2016 Paola is ACC Coach certified with Erickson College International.

Marco Fornaro

Chief Strategy Officer MSL Italy

Strategist, with a philosophy degree and a very digital piece of life.

Born within Ogilvy and digitally grown as independent consultant for almost 10 years, he joined MSL and Publicis Groupe in 2014, where he currently leads the agency strategic department and is part of the group’s strategic board.

Key features: data, Corporate reputation and crisis management.
Current focus: reputation strategy, with special focus on ESG key topics and related financial impact.

Adam Harris

Global Head of Brand Partnership Studio

Adam Harris is the Global Head of the Twitch Brand Partnership Studio. Adam is an award-winning creative leader with 18 years global media experience in the worlds of gaming, sports and entertainment. He advocates for gaming as the next big marketing opportunity and specialises in developing global gaming strategies for endemic and non-endemic brands. Adam also provides thought leadership on livestreaming best practice and how to create immersive real time digital brand experiences to the ad-blocking generation. Prior to Twitch, Adam served as International Creative Director for Time Out, establishing the company’s commercial content teams. Adam was named one of the world’s top 100 digital marketers in the Drum Digerati 2019 list, on the 2019 #Influencer50 list of the brightest minds in global influencer marketing and has collected a ‘Leader In Sport’ under 40 award.



After earning a PhD in Philosophy, Maria attended the École Supérieure des Etudes Cinématographique
in Paris, where she directed her first short films. Meanwhile, Maria worked as editor for the tv series
“Grand Art” produced by ARTE FRANCE.
Since 2010, she has been the Creative Director of guidONE APULIA factory, a factory of artists
experimenting operations of semantics redetermination of South Italy’s imagery.

Her short-films, Keep you around (2013) and Swing (2016), explore the family theme and the space-
time dimension in love relationships. Keep you around won the “Best female Director” award at the

Renaissance Film Festival Amsterdam-London. Her latest short-film, The Albertine Workout, on the
figure of Albertine, the character of Proust’s In Search of Lost Time, shot on 16mm film, is currently in
If not Winter is her first feature film and is currently in development.
Maria works as advertising director in Italy and abroad. Her touch is a mix of humour and emotion,
shadows and sunlight.
Maria loves cinema, art, the South and french fries.

Emanuele Viora

Executive Creative Director @ ACNE / Deloitte

Former copywriter, Emanuele is a Creative Director with more than 15 years experience in leading talents in the creative, communication and marketing sector. He has been lucky enough to work with some of the most talented people in the industry for some of the most ambitious companies and win more dozens of national and international awards. He is now serving as Executive Creative Director for ACNE in Milan and Rome.

Giovanni Maria Riccio

Professor and Lawyer

Full Professor of Comparative Law, he teaches Legislation of Cultural and Entertainment Heritage, Copyright and Art Law at the University of Salerno. Lawyer, he is the founder and partner of the E-Lex Law Firm in Rome. He was visiting professor at the “Joseph Fourier” University of Grenoble (France), “Ovidius” of Constanta (Romania), visiting fellow at Birbeck College of the University of London and visiting professor at the Oxford Intellectual Property Center of Oxford University . He was also a judge at Oxford University’s Price Media Law Moot Court; visiting professor at the International Summer School on Cyberlaw of the Moscow University and at the Beja Polytechnic. He has been a lecturer and speaker at Italian, European and American universities and research centers. He holds courses for companies and administration. He has been a consultant to the European Commission-DG Internal Market and to the European Observatory on Audiovisual of the Council of Europe. Author of over one hundred publications in the fields of activity, published by major Italian and international journals, he has written the books “Copyright collectible society and competition rules”  and “The civil liability of internet providers”. He is director of the series “Law and Policy of New Media “, as well as member of the editorial or scientific committees of the journals” Journal of Intellectual Property, Information Technology and Electronic Commerce Law”,” Journal of Law, Technology and Public Policy “,” Comparazione e Legge civile “,” Medialaws “, “Revista Juridica do Cesuca”, “Market and technology law”, “New civil commercial jurisprudence” He is a member of the “Intellectual Property Law & Technology Program” of the Osgoode Hall Law School, York University (Canada).

Patricia Consonni

Meta Creative Agency Partner

.Always passionate about technology, marketing, and communication, Patricia Consonni develops a long professional experience in the McCann Worldgroup, to take on the role of Chief Operating Officer in MRM Milano in 2011, a role to which she later went on to be added in the leadership of the Chevrolet Commonwealth digital team in EMEA. In 2014, she joined the Facebook Italy team as Head of Vertical Auto with the aim of incorporating specific skills in the automotive sector and to provide advice on the solutions and platforms of the Facebook family to the main brands in the sector. In 2017, she changed her role within Facebook to enthusiastically take leadership with creative agencies in Italy. However, her most demanding job remains that of the mother of 3 teenage boys in the era of connectivity and online gaming.

Antonio Dikele Distefano

Writer, journalist and discographer

Antonio Dikele Distefano is an Italian writer, journalist and discographer.

He was born in Busto Arsizio on May, 15th 1992, from Angolan parents who migrated to Italy.  

He became famous with his first novel, “Fuori piove dentro pure passo a prenderti?.

which takes him to Milan, where he met the main exponents of the Italian hip hop scene.

Dikele is the founder and director of Esse Magazine (an online music magazine) and Basement Cafè (an online format dedicated to the connections between music and cinema).

In 2016, he published his second novel, edited by Mondadori and called “Prima o poi ci abbracceremo”.

He then published “Chi sta male non lo dice” and “Non ho mai avuto la mia età”, which won the Premio Fiesole (2018).

Antonio is the author of ZERO, the new Italian original series by Netflix.

Dikele established himself as one of the most successful writer, selling overall 300 thousand copies.

Gabriele Cucinella, Stefano Maggi, Ottavio Nava

CEO, We Are Social Italy and Spain

Lifelong friends, Gabriele Cucinella, Stefano Maggi and Ottavio Nava are the co-Founders and CEOs of We Are Social Italy and Spain, the socially-led creative agency that makes creative ideas powered by people. Founded in 2010 in Milan, We Are Social is today one of the largest and most innovative agencies in Italy, with a team of more than 200 people.

As members of the Global Board of We Are Social, Gabriele, Stefano and Ottavio contribute to the evolution of the network on an international scale. In 2018, they managed and oversaw the opening of the Madrid office.

Over the years, We Are Social’s work has been recognized by the creative community with several awards, in Italy – ADCI Awards Grand Prix 2016 among all – and abroad – Clio, D&AD, New York Festival, The One Show, The A-List, and Cannes Lions.

Stefania Duico

Marketing Partnerships Director Italy&Greece, Netflix

Stefania Duico is the Marketing Partnerships Director for Italy&Greece at Netflix. 

She joined the team in 2018 at the EMEA headquarters in Amsterdam and is currently based in Rome, driving awareness of the Netflix brand and titles and supporting growth in the country through creative marketing partnerships and promotions across a broad range of global and beloved local brands.

She began her career in marketing and communications in 2002, joining the staff of Microsoft Italy, then leading the Windows Phone Division and later the Xbox team, launching Xbox One and several games titles on the Italian market.

In 2015 she was appointed CMO for Microsoft Italy, with the responsibility of all the marketing and communication activities of the Italian branch aimed at strengthening the brand and the positioning of the various offers on the market.



Ferdinando Simonetti, CEO of Extra, has gained significant experience in the Telco sector, with a specialization in digital innovation. Today, he is in charge of developing integrated communication projects for companies (Smart Business Ideas) and producing contents for brands, being able to manage resources with multidisciplinary skills in the strategic, creative and productive fields.



Content Director and Content Writer of Extra Smart Business Ideas. Author of television formats, creator of creative concepts, digital strategies and editorial plans. Show Caller and director of digital and physical events.


Deputy Executive Creative Director at Caffeina

Valentina Amenta began her creative career more than 16 years ago at Publicis and then continued in BBDO and FCB Partners. Today she is Deputy Executive Creative Director in Caffeina, one of the most growing independent Italian agencies in recent years. Graduated in Communication and with a Master in Copywriting, Valentina has always been passionate about advertising and gender issues. Today she is board member of the Italian and European Art Directors, ADC*E, and is co-founder of Shesays Milano, a network of women in the creative industry. She has won national and international awards, participating in various juries of different awards, such as Cannes and One Show 2021. When she doesn’t furiously type  on her Mac, she tries to keep her plants alive and plays with Matilde and Ludovica, her two daughters.

Alberto Bommartini

Client Director and Head of Influencer Marketing, The Story Lab

Born in 1990, in Monza, he began working in communication in small sports companies, dealing with the management of social media and printing activities. He collaborated with an events company for a year, before immersing himself 100% in digital: his experience in dentsy develops between Simple Agency , Simple Advisory (with a purely social focus) and The Story Lab, the company in which he currently deals customer management as Client Director and Influencer Marketing, leading a unit of over 15 people.

Tommaso Fincati

Client Manager & brand entertainment specialist

Born in the late 1980s, in the province of Varese, with a university course that started in Milan, and arrived with a masters in Boston and Barcelona in order to have a vision of the world of communication at an international level.

He started in the world of social media as a collaborator for Mediaset Premium’s social networks and lands in one of the most avant-garde shows of the Italian TV, X Factor, where he works in the digital department for Fremantle.

Following a specialized degree, he enters the world of Dentsu in the then very small reality of The Story Lab which today boasts more than 100 resources and there he refines his expertise in the world of brand entertainment where he follows, as an executive account, various multimedia projects ranging from branded music videos, passing through influencer marketing activities, brand integration in successful TV and fiction formats that are the top of the top for those who work in this environment: the creation of various branded content TV’s such as “Disconnessi on the road” on Italia 1 for Corona Extra winner of an Effie in 2021.

Francesca Feller

Head of Client Services We Are Social

With over 13 years of experience in communication agencies such as JWT, Leo Burnett, and Y&R, Francesca has worked for both local and international clients: Netflix, Vodafone, Barilla, Campari, Lavazza, Google and Sephora.

Francesca has been working at We Are Social Italia since 2015. She leads the Client Services department of the agency, in the role of Head of Client Services.


Comedy Trio

Gli Autogol is a comedy trio composed of Michele Negroni, Alessandro Iraci and Alessandro Trolli. After a couple of years between local theater and radio in 2009 they opened their Youtube channel that in a short time was populated with hilarious content dedicated to the world of football and users who become bonded to the boys and their comedy by joining the channel.
Today Autogol are the comic and vertical reality on the world of football, as well as the most followed in Italy. Writers, directors and actors of their sketches, the three guys parody the world of football in an intelligent and brilliant way. Recognized and loved by fans, they have more than 1 million subscribers to their Youtube channel and more than 5 million followers on social networks.

Lyor Cohen

Global Head of Music at YouTube and Google

Lyor Cohen is an American music industry executive, currently serving as Global Head of Music at YouTube and Google where he oversees domestic and international music partnerships as well as artist and label relations. He is also founder of 300, a music content company that leverages innovative tech to discover, cultivate and promote rising artists with a boutique focus.

Prior to 300, Cohen was the Chairman and CEO of Recorded Music for Warner Music Group (WMG).  He helped usher hip-hop from the margins of culture to the mainstream by managing highly successful rappers for Rush Productions while simultaneously developing the prestige of Def Jam Recordings.

Having sold Def Jam to Universal in 1999, Cohen successfully merged Mercury, Island, and Def Jam Recordings to create the new Island-Def Jam Music Group, expanding his work beyond Def Jam’s hip-hop roots.

After successfully merging Island, Mercury and Def Jam records, Lyor was recruited by the Warner Music Group as their Chief Creative Officer where he was faced with another necessary restructuring.  By merging Atlantic and Elektra Records creating the Atlantic Music Group, Cohen positioned Warner Music Group for growth.

Cohen was intimately involved in the careers of The Killers, fun., Ed Sheeran, Bruno Mars, The Black Keys, Jay-Z, Kanye West, Elvis Costello, Bon Jovi, Mariah Carey, Shania Twain, Ryan Adams, and Nickelback.

He then went on to become chairman and CEO of worldwide recorded music for WMG where he is widely considered to be the father of the 360 deal.

Since starting 300, Cohen has championed a new generation of culturally impactful artists like Young Thug, Fetty Wap, Highly Suspect, Migos, and others.

Cohen currently sits on the board of the Rock and Roll Hall of Fame and the National Independent Venue Association, and is an acting Director for SCAN-Harbor, a New York-based charity.

Marika Barbanti

EMEA Client Director, Nielsen

Marika Barbanti, Nielsen, Direttore Cliente EMEA con esperienza decennale nel settore piattaforme digitali. In qualita’ di Direttore Cliente supporta grandi Brand nel loro  processo di trasformazione digitale. Laureata alla Statale di Milano, dopo qualche esperienza nel digitale a Milano le e’ stata offerta l’opportunità di gestire il mercato italiano per conto di una media company londinese. Da allora è rimasta nella capitale inglese.


Dj, promoter, producer

Behind the decks since 1995 and his entire life devoted to music, Lele Sacchi is internationally recognised as an icon of Italy’s electronic, house and alternative music scene.

He has covered almost the whole world with the clubs he has played in – from London to Madrid, Los Angeles to Shanghai, New York to Ibiza, by way of festivals such as Timewarp and SonarPro. He recorded initially with the Boogie Drama project and more recently under his own name for major labels of the world house and electronic scene, such as Soul Clap,  Rebirth, Get Physical, Internasjonal, 20:20 Vision, and others.

For many years he was artistic director of Magazzini Generali in Milan – voted by MTV as the coolest club in Italy and where he played alongside the world’s greatest electronic artists – and of the legendary Tunnel and today the iconic Apollo in Milan.

He creates sound design for fashion shows and fashion and design installations – from Trussardi to Adidas, from G-Star to Toyota.

Every week since 2011 he can be found behind the microphones at Italian state radio broadcaster RAI, first with Radio2 Inthemix and now for the legendary Stereonotte on Radio1.

Lele is one of the founders and part of the management of the Elita festival, held during Milan’s annual Salone del Mobile.

Since 2008 he has been teaching ‘history of musical subcultures’ at the prestigious European Institute of Design.

He was a judge in the world’s first television format on DJs broadcast for two years running on Sky’s Top DJ.

The ‘TuttoMilano’ supplement in Italy’s national daily La Repubblica named him among the 25 personalities who have made their mark in Milan over the last 25 years.

In 2018 he published his first book CLUB CONFIDENTIAL for publishers UTET.

Tobia Passigato

Film director

Tobia Passigato is an award-winning director based in Milan. 

While still a student, he was noticed by Indiana Production, with whom he began to collaborate on Gabriele Salvatores’ film Italy In A Day (Italian follow-up of Ridley Scott’s Life In A Day). 

Through this experience, he discovered three elements (observation of reality, use of found-footage and storytelling) that would deeply influence his first works: in 2018 he moved into directing, shooting several documentaries, commercials, and branded content, all characterized by a sincere style and a realistic approach to storytelling. If asked how, he answers: “When I work with reality, I look for stories; when I stage a fiction, I look for the truth.” 

In 2018 he led the worldwide relaunch of the Ariston brand by directing “The Ariston Comfort Challenge”, a documentary for Discovery and a web series shot in the far north of Greenland; in 2020 he followed the Luna Rossa Team in its race for the America’s Cup, taking care of the direction of a web series and a forthcoming feature film.


Co-Founder & Co-Curator of RoGUILTLESSPLASTIC

After graduating in Political Science in Università Statale, Milano – she enjoys her enthusiasm in
photography, joining auctions, exhibitions and eventi. She curates and exhibits her work during “Il
corpo immaginato” when  In 2002  young talented photographers and artists opened Galleria
Rossana Orlandi. In 2006 together with the October Gallery, London in the new milanese Gallery,
she organizes for the first time in Italy  El Anatsui’s personal exhibition “Nyekor”. Active in
planning cultural events, she is co-founder and co-Curator, with her mother Rossana Orlandi, of the
international project RoGUILTLESSPLASTIC.



CMO in LUISAVIAROMA.COM a significant experience gained by developing e-commerce projects in the luxury market, with a particular skill in the development and implementation of web marketing strategies. In addition to having contributed and participated in the creation of the project at the end of the 1990s, today he coordinates a team of over 30 people for the development of the main marketing channels and the main international markets. Before participating in the creation of the LUISA VIA ROMA project, he worked as a consultant for digital projects in various fields and markets, both B2B and B2C. From May 2018 he is also co-founder of Twiko Digital, a consulting firm designed to help companies in the digital transformation process and from March 2018 is cofounder of MOD4 the new Luisaviaroma’s APP game.


Founder and managing director of Wide Group Spa

Founder and managing director of Wide Group Spa, the main insurtech broker aggregator in Italy, as well as the founder and vice president of the Italian Insurtech Association (IIA). After completing his Master Degree in diplomacy between Bologna, Leuven and Beijing, in 2009, his passion for physics and technology eventually led him to the emerging field of Insurtech, where he has played a central role developing numerous key projects in the Italian market.

Simone Ranucci Brandimarte

President, Yolo Group and Italian Insurtech Association – IIA

Simone Ranucci Brandimarte is an Italian entrepreneur with over 20 years of international experience in the digital business and technological innovation sector.

He is co-founder and executive president of the DigiTouch Group, a company specialized in Cloud Marketing, founder and president of Yolo Group, a company operating in the Insurtech sector and is President of the Italian Insurtech Association – IIA.

He was one of the founders of Buongiorno, an internationally renowned company in mobile marketing and digital entertainment, co-founder, business angel and advisor of various start-ups active in Europe and Asia, including WithFounders, Glamoo and Audiens and held the role of CEO of GoSwiff, a company active in mobile payment services. Simone is an international speaker on issues of digital services, Fintech and Digital Advertising.

Laurent Solly

Meta VP Southern Europe

Laurent Solly joined Facebook in June 2013 as Managing Director for Facebook France to head the French Global Marketing Solutions team and lead Facebook’s activities in the country. As part of his role, Laurent works closely with major brands and companies to provide strategic solutions for their communication objectives, and represents Facebook within its entire ecosystem.


In September of 2016, in addition to his role for Facebook France, Laurent Solly was named Regional Director for Southern Europe (France, Italy, Spain, Portugal, Israel). In 2017, he was named Vice-President for Facebook. As part of this role, he is responsible for coordinating business operations activities and helping Facebook scale its operations and expand its footprint in the region.


Prior to joining Facebook, Laurent Solly held several strategic positions at TF1, the leading media group in France, notably as Director of TF1’s advertising network. Laurent is a graduate from ENA (Ecole Nationale d’Administration) and IEP (Institut d’études politiques de Paris) and started his career as a senior official in the French administration.


As a member of the Corps Préfectoral (Prefectural Body), he held several territorial positions (Lot-et-Garonne, Var, Territoire de Belfort) before being appointed Prefect in 2006. Laurent Solly worked alongside Nicolas Sarkozy (President of France from 2007 to 2012) as his Chief-of-Staff from 2004 to 2007, while Nicolas Sarkozy was serving as France’s Minister of Economy, Finances & Industry and Minister of Interior. Laurent was appointed Regional Prefect in 2006.


CCO Publicis WW • CCO Publicis Groupe Italy • CEO Le Pub Netherlands • Creative Chairman Le Pub

In a GloCal role, Bruno oversees creativity globally for Publicis Worldwide and Publicis Groupe Italy as part of the Executive Committee. Most recently he concepted and implemented the Groupe’s new agency – Le Pub – a model that integrates data, creativity and tech to produce creative and innovative brand experiences for clients.

Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together with creative partner Cristiana Boccassini. Following the growth of the Heineken client, they were appointed Global Creative Directors at Publicis Worldwide. In May 2016, Bruno was promoted to Global CCO of Publicis Worldwide, a role in which he leads the global creative board and works with clients including Heineken, Nestlé and Barilla. Prior to Publicis Worldwide, Bruno was ECD at JWT Rome on high profile international accounts.

Bruno is regularly asked to join and lead major global juries including his role of Outdoor President at Cannes Lions. He has spoken at many industry and business conferences including TED Verona, Advertising Week US/UK/LatAm and Cannes Lions.

As the most awarded Italian creative in the world, he has international awards including 119 Cannes Lions (1 Titanium, 2 Grand Prix, 25 Gold), 6 Grand Clios and 1 Grand Prix at the NYF, along with numerous trophies from shows such as LIA, D&AD and The One Show. In 2020 Bruno was recognized as the most awarded Chief Creative Officer in the world; the first time in history that an Italian has reached the top of the prestigious global ranking compiled by The Drum.

Over recent years, Bruno has led the creative output at Publicis to new levels, with Publicis Italy being ranked in WARC’s 2020 top 10 Creative 100 and Publicis Worldwide shortlisted for Adweek’s global agency of the year for the last three consecutive years. In 2021 Publicis Italy was recognized 2nd Best Agency of The Year by D&AD and Cannes.

Born in Verona, Bruno graduated in semiotics and attended the school of Visual Arts, after which he started his career as a copywriter in New York.

Paolo Lorenzoni

Country Director of Marketing, Italy & Greece , Netflix

Paolo Lorenzoni is an entertainment and tech executive with +15 years of international experience.

Since 2016 in Netflix as Country Director of Marketing for Italy & Greece, he took part in the EMEA leadership team based in Amsterdam HQ and then in Rome from 2021 to open up the local office.

At Sky, he was in charge of the OTT and New Media business and he launched in Italy NOW TV and Roku.

Before, he was the Vice President of marketing and digital activities for Discovery Networks in Milan.

Previously in his career, he launched at Sky Italia the first social media department, being a member of the NewsCorp Digital Leaders Collective – the international team dedicated to millennials and led by James Murdoch.

At Current TV, which became later Al Jazeera America, he served first as Marketing Director in Italy and later as Commercial & Marketing Director in London, also managing for the network the communications for President Al Gore.

Tiziano Lamberti

Founder &CEO Sounzone


Meta Creative Innovation Lead

Rob designs and develops innovative webinar and workshop sessions for Creative Agencies, utilising the best of technology within Meta.

Alfredo Ricca

Digital General Manager Urban Vision

A deep experience in the advertising market, with a strong focus on the digital strategies
and the industrial plans development. With a particular attention on data, metrics and
innovative content management (both editorial and advertising), after 12 years in Grandi
Stazioni Retail as Media Manager, he is currently General Manager in Urban Vision, with
full responsibility for digital asset to lead strategic plans for the implementation and
development of the digital business.

Roberto Mainardi

Digital Customer Journey Director – Haier Europe

Roberto took his first steps on the web in the 90s when, as a student in Computer Science, he embarked on a career as a freelance IT consultant.

He joined the consultancy world with Avanade, when he took part in digital transformation projects based on Microsoft technologies and then arrived in Buongiorno where he saw the dawn of the mobile era and took part in the creation of services for various Telcos including O2 UK, TIM Italy, TIM Brazil and Vodafone Egypt.

In 2009 he joined Acer where he coordinated the global digital activities including Web, eCommerce and CRM.

In 2013 he was among the shareholders of My Secret Dressing Room, a sharing economy startup, and in 2015 he joined ShopFully as Head of Product.

In 2017 he joined Candy Group, then acquired by Haier, the world’s number one in major domestic appliances, where he manages the digital touchpoints of the group’s brands, including Haier, Candy and Hoover, for the European market.

Andrea Cioffi

Co-founder and CEO of Digital Dictionary and Managing Director of Ihealthyou

Andrea Cioffi is a PhD specialized in performance measurement systems.

Today, as a co-founder and CEO of Digital Dictionary and Managing Director of Ihealthyou, Andrea is applying his competencies in the digital marketing and communication industry, in order to design solutions promoted to support firms in facing challenges of digital transformation. His methodology of work has been published in the book Digital Strategy.

His passion for teaching allows him to be an Adjunct Professor in Planning and Control and in Digital Communications Management at the Catholic University of Milan. In his courses, Andrea has introduced a new way of teaching, a smart education model developed within the activities of Enjoy Your Learning: a no profit association which he has founded to introduce innovations in the education field. The smart education model has been published in a book.

He is also a professor in several masters in the marketing and luxury fields.

His curiosity drives his attitude to combine the innovation of the research method with his professional activity both in profit and no profit industries.

He is the author of several publications, both books and scientific articles.

Andrea is also Vice President of the International Advertising Association, Italy Chapter.

Alessandro Sciarpelletti

Executive Creative Director We Are Social

I started my career doing advertising, then fell in love with new and alternative media, and discovered that the fun is in mixing it all together. I joined We Are Social in 2016. During my journey I’ve had the pleasure of working for brands from different business areas, such as Barilla, BMW, Netflix, Lavazza, Vodafone, FCA, just to name a few and the honor of seeing the agency’s work awarded in the most prestigious international festivals, such as Cannes Lion, D&Ad, Eurobest among others.